From Grass to Coffee with James
In July of 2012 Faith and I started the very first Coffee With James franchise in Atherton, Far North Queensland.
For the previous four and half years we owned and operated a very successful James lawn and garden business in the same area, we decided to sell the business and try something new, and coffee was that something new.
Now going from mowing lawns every day to serving quality coffees was not easy. Mowing lawns is not a high talk business, you see your clients for a few minutes before you start the job, and then again at the end, so the social part of the business is quite small, it’s all about the final finish of the job.
And then there is coffee. When you think about coffee, you think, friends, catch ups, gossip and good times, and of course quality coffee. So in the coffee business it’s all about the conversation. You talk all day, and about everything, you get asked, where does you coffee come from? How long have you been in the industry? You learn a lot about peoples personal lives, what coffees they like, what coffees they don’t like and why. The most challenging part is remembering all this information they are giving you, because you MUST remember their coffee order and exactly how they like it.
So I get asked a lot, which is easier? Mowing lawns or serving coffee? Well up to a few weeks ago I would have said mowing lawns, simply because it was what I knew best. Then I did some sums.
We recently had a personal best week in a coffee franchise of $5500.00, served about 1160 coffees over the course of a week or 50 hours, now yes that is a lot of coffees, now let’s put that into lawns. To do $5500.00 mowing lawns in just one week, you need to mow at least 110 lawns, now if each lawn takes you 1 hour to complete, that’s 110 hours of work plus travel time and breaks to eat and drink
So now the sums are done, when someone asks me which is easier, it’s now Coffee all the way.
- Faith & Mark Stuart of Coffee with James Atherton
The other most common question I am asked by franchisees is does the system work with the Coffee business. Well the short answer is yes. The coffee business is no different the any of the home services businesses, they are all business and the principles are the same. So then I’m asked, but you would have change things, like marketing, because you couldn’t market to homes. Yes you are right, you don’t market to homes, we market to business, schools, clubs, councils and industrial estates, just the same as car detailers. The system doesn’t change, the system works no matter what business you have, all you need to do is go out and use it.
That’s what I love about it, someone else has gone out and developed it, worked it, changed it to make it work better, then given it to us to use and make our businesses a success.
Follow the system and success will be yours.
Coffee with James